Telephone Tracking enables you to monitor calls from your website and understand precisely what advertising activity brought them there; whether it was from a different website, Google or your paid search campaign.
So no more will you have to figure how your caller has found you.
Why you need Call Tracking
Telephone monitoring is an essential tool for any business that spends money on advertising across multiple channels. Clients with AdWords have an intrinsic need to monitor the calls that relate to their key words, to be able to comprehend which keywords provide call conversions. keyword call tracking With no visibility of call conversions, it is not really feasible to figure out if your investment in the key words on your portfolio is providing value or not. Is just monitoring AdWords call conversions ?
Most customers are looking to monitor not just PPC, but also SEO, Screen, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system such as Call Conversions Tracking comes in, as it allows you to see your ROI for every one of these vital channels not just Google PPC. This is essential actionable data letting you optimise the efficacy of each of your marketing channels, crucial to the success of any business.